It’s a simple question. But as with many things, the answer is more complex than you’d think. Surveys can take many forms but are most common as a questionnaire, either written or online. A survey is a method of gathering information using relevant questions from a sample of people with the aim of understanding populations as a whole. Surveys provide a critical source of data and insights for everyone engaged in the information economy, from businesses to media, to government and academics. Perhaps you’ve launched some surveys, but the survey questions do not meet the objectives, the survey got a low response rate, the message in the survey data wasn’t clear, no action was ever driven from the survey.

So, top management questioned the value of the program. And it just withered away. Or perhaps you’re now in charge of
running a survey program with no background in survey research design. You recognize that a successful survey design is more than just asking a bunch of questions.

Designing the Right Survey workshop teaches step-by-step how to create a survey program. This intensive survey training course covers the three initial phases of a survey project: 1. Survey Planning 2. Developing the Survey Questionnaire and 3. Applying Sampling Procedure

1. Government officials involved in the design & implementation of economic, social and environmental policies;
2. Researchers and business analysts from private-sector entities and non-governmental organisations
3. Academicians, research officers and graduate students from private and public universities

1. Training materials
2. Buffet lunch
3. Refreshments
4. Certificate of attendance